11 Feb The Viral Loop talks about companies which have reached massive scale in few years without blowing millions due to the viral nature of their. Viral Loop: The Power of Pass-It-On (English Edition) eBook: Adam Penenberg: : Tienda Kindle. Buy Viral Loop by Adam Penenberg (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders.
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I was frustrated by his treatment of a few different things.
Book Notes — Viral Loop by Adam L. Penenberg – Soumitra Sengupta – Medium
The Characteristics of Viral Loop Businesses Before you drop everything to figure out to apply this to your business, there are eight characteristics that almost all successful viral loop companies share: Section 3 on viral networks was the strongest. Mostly covers the social industry from mid’s to late ‘s. Aug 18, Ninakix rated it it was ok Shelves: No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.
What the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors.
No trivia or quizzes yet. More of a history then anything else.
Viral Loop by Adam L. Penenberg
Essentially, we have none, so we might as well get over it and figure out ways to exploit the positive aspects of openness. Because once you have reached the masses, someone somewhere will pay to reach them. The most interesting example was taking the viral story back to Tupperware, partly because that story is not as oft told as, say Facebook.
I think you have to look at it through the right lens though. Interesting read, offering some good stories about how companies have been stunned by viral growth patterns and also how certain companies have deliberately strived to seed things to grow in viral “loops. It continues to amaze me that large companies continue to ignore simple guidance and learnings from Silicon Valley startups.
They started with Hotmail address books, and on the first day the tool launched the signups jumped up all the way toper day. Enter the viral co-efficient.
If you read this thinking that you are going to get real insights on how and why things go viral, you’re not. A great introduction to the concept penenbwrg virality. Is it a book about challenges with online security? Seeing it on my library’s online catalog, it looked a lot like a guide to growing your business.
Oct 05, Rebecca rated it liked it. I tend to agree. More parties not only meant more buyers, it pdnenberg created more sellers, which in turn created more buyers, which in turn created…and so the loop went.
One which will engage social media users who are constantly online and are saturated looking at banner ads. Shows how the consumer is now in charge and can make or break something. In some ways liop what Seth Godin was trying to get at with his idea of “super sneezers” 4 Finally, his lack of understanding of media theory was frustrating. Jul 26, Steve Russo rated it it was amazing.
Users spread the product simply by using it. If the book was titled “Viral Marketing Success Peneenberg Tupperware has selling plastic containers since by employing a viral loop. The digital divide between the technically capable and the not so capable is increasing, not decreasing The descriptions of the growth of Ebay, Netscape, and tupperware are fascinating.
By the end of1M people had downloaded Mosaic, with 6M total users and websites. Nov 05, Rishav Mukherji rated it liked it.
I find all this sort of stuff interesting. Mar 16, Carrie rated it liked it. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
This book doesn’t know what it wants to be. Specially we know about the koop leakage on Facebook, still people don’t seem to care about this, they hand in their own precious data, likes, dislikes to the targeted companies who would spend billions to just get your information.
I did not cross check with the printed book, but a key word in the book is “virality” which is often mistakenly said “virility” quite different by the performer, and simil Interesting read, offering some good stories about how companies have been stunned by viral growth patterns and also how certain companies have deliberately strived to seed things to grow in viral “loops.
It was also interesting to see how humans have adopted these new technologies so fast, but then if something goes wrong, they quickly flock to the next new thing. Hence the skyrocketing valuation of companies like Facebook, Twitter etc.
Few notable Social Networks that have stood the test of time:. I found that disconcerting, a bit more playful than expected. Pwnenberg book is ok. Google is a great example of this – they simply organize the content produced on the Internet. This book very much evangelizes for the point of view that new media is the best thing that is happening today. Want to Read Currently Reading Read. Check out this beautiful representation of Browser timelines http: